Why choose this TV?
Samsung The Frame 43" 4K QLED Smart TV (2025) combines an elegant frame design with everyday performance, providing an attractive display that doubles as artwork when not in use. It delivers dependable 4K picture quality, straightforward streaming and device pairing, and an included Slim Fit Wall Mount that allows the screen to sit close to the wall for a neat, gallery-like appearance.
Samsung The Frame 43" 4K QLED Smart TV (2025) in short:
- QLED 4K picture quality, suitable for both TV viewing and art display, with improved contrast and colour reproduction.
- Art Mode displays curated artworks and background images, with more than 370 free works added yearly. Full access to the Art Store requires a Samsung account, a Wi-Fi connection and a subscription.
- Matte Display reduces reflections, making artwork and on-screen detail easier to see in bright rooms.
- Built on Tizen, with streaming apps, AirPlay 2 support, voice assistant compatibility and screen mirroring for meetings and presentations.
- Slim Frame design and Slim Fit Wall Mount included, so the screen integrates cleanly into living spaces or public areas.
Design and art display
The Frame 43" 4K QLED Smart TV (2025) is designed to resemble a framed picture when turned off. Art Mode provides access to a rotating selection of curated works and background images, allowing the screen to contribute to the room's aesthetics. The slim profile and included wall mount help the display sit close to the wall for a more authentic framed appearance.
Picture quality and viewing experience
This TV uses a Quantum Processor 4K with Quantum HDR to upscale content and improve contrast and colour fidelity. The Matte Display reduces glare from windows and lights, preserving texture and detail when displaying artworks or watching HDR content. Motion Xcelerator and image processing features maintain smooth motion during sports and general viewing.
Smart features, sound and installation
Tizen offers streaming apps, a universal guide, a web browser and support for Google Assistant, Amazon Alexa, Bixby and AirPlay 2, so you can connect phones and services easily. Sound is enhanced by Dolby Atmos and features that integrate with compatible soundbars via eARC and Q-Symphony. The Frame includes a remote, AC cable, desktop stand and a mounting kit to simplify installation, and built-in connectivity such as Wi-Fi, Bluetooth and multiple HDMI and USB ports for peripherals.
